Learn it. Build it. Pitch it.
You know exactly what you do. So why is it so hard to explain?
You’ve poured everything into building something real. Something that matters. But the moment someone asks *“So what do you do?”* — you either over-explain, under-deliver, or watch their eyes glaze over before you finish the sentence.
That’s not a pitch problem. That’s a clarity problem.
And you can’t fix a clarity problem with a better script.
What Actually Happens at Pitch Lab
This isn’t a workshop where you watch someone talk at you for four hours and leave with a notebook full of notes you’ll never use.
This is a working session. You come in with your business. You leave with your message.
In 4 focused hours, you’ll use The Why Pathway™ — a story-branding framework built from the inside out — to uncover the words that actually reflect what you do, who you serve, and why it matters. Then you’ll practice it live, refine it in real time with mentor feedback, and pitch it to a room that gets it.
Here’s what’s inside:
The Framework — An evidence-backed methodology for building messages that resonate immediately. No jargon. No fluff. Just clarity.
The Build — Hands-on time to construct your personalized pitch from scratch, guided by the same approach that took a business from bankruptcy conversations to profitability in 90 days.
The Practice — Live delivery coaching so your pitch sounds like *you* — natural, confident, and conversation-ready. Not robotic. Not rehearsed. Real.
The Showcase — A professional pitch presentation to judges and peers. Real feedback. Real stakes. Real confidence.
This Is For You If…
You’re a woman founder or startup owner who finds herself saying *“It’s complicated”* more than she’d like. You’re past the idea stage — you’ve built something real — but your message hasn’t caught up with your vision yet.
NAWBO members get priority access. Guests are welcome — space is limited.
About Your Facilitator
Sam Ghanem is a Fractional CMO, keynote speaker, and messaging strategist with 26 years in the thought leadership space. She’s helped brands ranging from Lockheed Martin and Mercedes-Benz to first-year founders get clear, get loud, and get results.
Her belief is simple: when your message is congruent with who you actually are, everything gets easier. Sales conversations. Investor meetings. Networking rooms. All of it.
She turned a failing business around in 90 days — not with a rebrand, but with a clearer story. She’ll help you find yours.
Your mess is your message. Let’s find the words.
📅 Thursday, April 24, 2025
🕙 10:00 AM – 2:00 PM
📍 National Entrepreneur Center
🎟 $10 Members | $25 Non-Members
👥 Limited seats — NAWBO members get priority
Sponsored by:
