Join us for a coffee talk with Data Wonderment.

What are the right questions to ask when an advertising salesperson walks through your "door?" What can you do ahead of time to make sure you are tracking the performance of your advertising dollars? Patti will give some thoughts on how to set up your next paid campaign for success (whether it's a Google Search Result or a magazine ad)

Patti is the owner of Data Wonderment, a data analytics consulting firm that helps mid-to-large businesses make better decisions through data. She represents a collection of senior industry professionals in different fields of data, who are all “data nerds” and are well-versed in analyzing and presenting insights to clients in easy-to-understand ways. She specializes in marketing analytics and media planning, while others take the lead on surveys, focus groups, big data analytics, and modeling.